After finishing High school she went on to University where she studied Commerce/Law and eventually wound up with a career in finance in Melbourne.
Courtney says “I was working crazy hours, around the clock, and although my career was interesting and challenging, I knew it was not something I wanted to do for the rest of my life.
My job was very analytical and as a way to embrace my creative side, I enrolled in a floristry course. I thought the course would be a wonderful hobby and a way to break up the analytical nature of my work, little did I know that 12 months later I would launch my own business. “
DAILY Blooms was inspired by a few things however the most significant catalyst occurred on her honeymoon when she had an overwhelming feeling that she did not want to return to her old job.
Courtney knew she wanted to work with flowers but with her financial background she knew that opening a conventional florist retail shop was not necessarily the best way to go.
A shop requires rent, staff and loads of perishable stock (flowers). Courtney says that she knew that this business model was outdated and could be improved upon.
So she came up with the idea of creating an online florist and instead of carrying loads of different flower varieties, the business carries only enough flowers for sales that day.
This business model meant that the overheads were kept incredibly low, as the business did not have to carry excess perishable inventory thereby reducing waste and being able to pass on these savings to customers. Courtney also knew that the service needed to be quick, easy and reliable.
Out of all of these circumstances, DAILY Blooms was created. The Melbourne warehouse has been up and running for around 2.5 years and the Sydney site has recently launched also.
Courtney says “I feel so very lucky that I get to work with flowers every day and I have managed to turn my passion and hobby into a viable business.”
We are lucky enough to have spent 5 minutes with Courtney to get a sneak peek into what life is like for her.
Who is your family made up of?
My husband and I have a little girl, Charlotte, who is 21 months old and a 4 week old baby boy, Jasper.
What is a typical day with your family like?
Pretty hectic. Typically we wake up and it is a mad rush for us all to get fed, dressed and organised to get out of the house and start our day.
Until my son was born just a few weeks ago, my daughter and I would leave home around 8am and head straight to one of our flower suppliers to see what flower stock is available and what looks good. After that, we head to our Melbourne warehouse where the team are busy making bouquets and getting orders out the door.
The team absolutely adore Charlotte so she loves going to work and playing with all of the flowers, buckets and wrapping papers and of course she is lavished with attention from the florists.
Around midday (or whenever Charlotte starts to get particularly tired and cranky) we go home so that she can have a nap and I spend that time responding to emails and preparing any marketing or admin that needs to be done for the business.
When she wakes up we typically head outside to a park or the beach and have some play time before getting myself organized for the evening.
Our evenings are pretty standard, dinner, bath, bed for Charlotte. When the house is quiet, my husband and I typically sit with our laptops and a glass of wine and chip away at whatever work we couldn’t get done during the day.
Who is one person in your life you are thankful for and why?
My mum, definitely. Between running my businesses in Melbourne and Sydney, having a busy toddler and a newborn, I always feel like I never have enough hours in the day to get anything done.
My mum helps me out all the time with absolutely everything, from the business to the kids. I wouldn’t have survived without her.
Where do you live and if we were to visit you what would you show us?
I live in St Kilda (Melbourne) and I absolutely love it.
There are so many great things to see and do in St Kilda but as a start I would probably take you down to the beach where we could sit in one of the cafés, sip a coffee and watch the craziness of St Kilda unfold.
Afterwards, we could walk to Acland St and visit one of the amazing cake stores that line the street.
What is your greatest talent or ability?
I would like to think of myself as a really positive person.
Typically, I can see the good in most things, which really helps when you own your ow business and you have a day or week when things just aren’t going according to plan.
If you had the attention of the world for just 10 seconds, what would you say?
Take care of the environment, we have a beautiful planet that we need to nurture and preserve.
If you could have any superpower, which would you choose?
So easy, to fly! How amazing would that be.
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