Stepping Stones to Business Mentors

Geoff Golding - Business Mentor

Geoff Golding has worked in the financial sector for over 40 years at senior management and at local Directorial level in two international insurance broking companies.  He also built his own Insurance broking business from a zero base to have representative offices across Australia and New Zealand, to sell out 12 years later.

He then built a small but specialist insurance consultancy which was based on sales and working on success fees which he ran for several years whilst he developed YBM.

Clearly, throughout his career Geoff has gained a great deal of broad commercial experience in the “business of business” from these years in the financial sector.

Carol Golding - Business Mentor

Carol Golding has worked in the commercial sector for over 33 years in management, and prior to becoming a mentor was CEO of “WIRES” (Wild Life Information and Rescue Service) where she turned the organisation around inside 3 years, to become a viable, vibrant organization.

Former roles include National Director of the Keep Australia Beautiful Council and she spent 7 years in the organizational wing of both Federal and State politics. 

Finally, she has been a business owner with her own Marketing and Public Relations business, is a member of the Public Relations Institute of Australia and a licensed Real Estate Agent.

Your Business Mentor Pty Ltd has been working with SMEs since late 2000 working with what we perceive as the 4 fundamentals of business – any business.

These fundamentals are: manage the money, manage the systems, manage the team/staff and manage the marketing/sales by looking objectively at these areas we can find the untapped potential in any business. We do not need to know the client's industry – that’s the clients’ job, BUT we do know about the business of business.

Rhys Roberts - Finance and Systems

Rhys spends his days demonstrating to small business the incredible value of the information locked up in their business systems and then helping them act on that information to improve their business.

Prior to establishing Viridity Rhys had spent more than 15 years working in companies of all sizes, and across many industry sectors, in a variety of senior finance roles.  He set up Viridity to bring to the small business sector the financial management skills that larger organisations demand.  He was shocked to discover that most smaller organisations do not have budgets, do not forecast, often do not run monthly reports and do not have access to the financial information they need to improve the performance of their business.  For the past 10 years Rhys has been on a crusade to change this state of affairs.

Rhys now implements financial systems, delivers “beyond bookkeeping” and “beyond accounting” solutions to help small business owners improve the performance of their businesses, and harangues small business owners to demand high quality, timely information.   Rather than offering to minimise your tax bill Viridity will work with you to maximise it (or at least to make your tax accountant work harder for his or her money)!

When not obsessing about small business Rhys loves hanging out with his wife and kids, and for 8 months of the year spends his weekends obsessing about the magnificent Wests Tigers.

Victor Caballero - Insurance

Victor Caballero is an experienced and independent insurance professional who specialises in creating small business insurance products. During the last 10 years, Victor has worked for a number of global and national insurance companies building an impressive industry profile. Victor is currently a free-lance consultant and contributing editor at mybiz247 Australia's only resource on insurance for small business, online 24/7.

Denise Hall - Business Mentor

“Much to her surprise, at the ripe old age of 36, Denise Hall found herself unemployed, homeless and pregnant in a single kind of way! It was this dilemma that led businesswoman and "the entrepreneurial mother®" to build a blossoming 7-figure business and, just as importantly the life around it, all in guilt-free school hours. Quite an achievement given she’s not only the primary, but also the only breadwinner.

The need to become entrepreneurial came about as the direct result of singleton Motherhood. As life had to look and feel a whole lot different, the impact of not just the responsibility for earning what was needed, but also the way in which it was earned, weighed heavily. Denise spends much of her "work" time these days still running her 7-figure Mother of a Business (13 years old) and running workshops for entrepreneurial mothers in the making (2 years old).

What she now knows for sure is… build a Mother of a Business, because Business gives you Lifestyle, to be the Mother you long to be.”

Clive Enever - Business Coach

Clive is the Managing Director of his own Consulting Business, as well as a trusted and respected Sales & Business Coach.

Driven to see his clients improve their business through planning and productivity solutions, Clive partners with his clients to achieve the results needed for current and future success. Clive brings with him over 20 years of experience in business and sales; he understands the thrills and the trials of having your own business and being the leader of a team – small or large.

Linda Robinson - Accountant

Linda’s vast experience in taxation services and public accounting has lead to the creation of her own Accounting & Business Services company.  Linda has been a professional Public Accountant for more than twelve years and she is dedicated to providing her clients with accurate and personalised service.

Linda is a devoted mother who in her spare time enjoys the beach, reading and scrapbooking.

Tim Reid

Tim loves seeing the small businesses do utterly great marketing that ensures they attract and retain more of the right customers, more often.

Having spent some 15-years in the jungle (the corporate one) in both advertising and marketing camps, it occurred to TIm that the marketing concepts and principles that the top of end town utilised can just as easily be applied to the small guys. The only difference is budget, which allows the big guys to do more things more often (but not always more effectively).

Tim now shares his knowledge and enthusiasm for marketing with SMEs everywhere. He hosts Australia's #1 marketing podcast (Small Business Big Marketing), he blogs, has a book called "Cha-Ching! The sweet, sweet sound of small business marketing success", is active on the speaker circuit and is about to launch The Marketing Microscope, where marketers and business owners alike can register for webinars laser-focused on all aspects of marketing.

When not rattling on about all things marketing, he hugs his wife and kids.